I. Client Background
Steve owns an independent tyre dealership in southern Queensland, Australia, serving hundreds of cotton, grain and sugarcane farms. His customers run 200–400 HP tractors and need durable, high-traction agricultural tyres Australia farmers can rely on. Steve was looking for a brand that would satisfy farm customers while delivering reasonable profit and low after-sales costs.
II. Previous Challenges
Before introducing KUNLUN, Steve faced several problems:
The bias-ply tyres he previously stocked had frequent punctures and shoulder cracking in stubble fields, leading to customer complaints
Some brands lasted less than one season, forcing him to absorb replacement costs and compressing his profit
He lacked a competitive radial tractor tire for larger horsepower tractors, causing some customers to go to other dealers
Existing brands had low market recognition, resulting in slow inventory turnover
III. KUNLUN Agricultural Tyres Australia Solution
In 2023, Steve introduced the KUNLUN radial agricultural tyre line, focusing on two models:
Front axle – 540 65R30 KT179
This 540 65R30 size has 50 mm tread depth and carries 2,725 kg per tyre at 160 kPa. The tread pattern delivers traction, puncture resistance and wear resistance for low-speed field work and short road transport.
Rear duals – 650/65R38 and 710 70R42 KT178
The 710/70R42 size features 51–52 mm tread depth. The standard version carries 4,125 kg per tyre, while the IF version carries 7,750 kg. The block pattern and shoulder design provide pulling power and self-cleaning performance.
IV. KUNLUN Tyre Performance Results
After 18 months of cooperation, customer complaints dropped by 70%. The KT179 and KT178 outperformed previously stocked brands in stubble fields and high-temperature conditions. The repurchase rate exceeded 60% – first trial customers returned after two seasons to buy complete sets of tyres. Gross profit increased by 25%, driven by reasonable product cost and near-zero after-sales claims. Steve gained new customers – three large farms with 300+ HP tractors became long-term clients. Inventory turnover accelerated – the stock holding period shortened from six months to two months.
V. Client Feedback & The Future
*"KUNLUN is the most worry-free product line I have introduced in years. The KT179 and KT178 perform steadily in the field. My customers are satisfied, and I no longer deal with constant after-sales issues."* – Steve
Steve plans to expand the KUNLUN line to more sizes by the end of 2025, covering sprayer and cultivator tyre needs.
